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YASUMASA YONEHARA

YASUMASA YONEHARA

June 3, 2017

I knew before that it would definitely be popular if I put it there. When I came to Tokyo, I thought a lot about how to become a Tokyo-ite and got good at channeling.

I put out a photo collection of pictures from smart girls that I took with an instant camera called “Anywhere Snap.”It sold a lot and became a hot topic. I was asked to do an exhibition with those pictures. They said I could display them like a puzzle by changing the arrangement since they were just normal instant camera pictures and I said okay. So, I made my debut as a photographer at 42 years old. [Laughs] Until then, I was an editor and I had planned to just keep being an editor. I had been doing “selfies” and “funny face” since the time of egg. Words I made up to make it easier for high school girls to say than like “self-taken” or “strange face pictures” that everyone was saying. But I thought it would be popular when I wrote that. When people ask, I want to be able to say I was the first one to say them so I looked around and researched like a criminal or something to convince myself that no one else was saying it then. I knew before that it would definitely be popular if I put it there. When I came to Tokyo, I thought a lot about how to become a Tokyo-ite and got good at channeling. I often say, “I’m a 17-year-old girl,” okay, so when I’m a 17-year-old girl what do I think is cool, trying to think like the same generation. I’m not talking about what I liked when I was 17, I mean thinking about what the 57-year-old me as a 17-year-old now would be in to.

URAHARA is to pick up an American culture, but we adjust it to Japanese culture very well. I think that such editing ability is very high level, that is a good point of Japan.

In 90s, it was a really good of URAHARA but I did not feel girls in there, So I was one of them but I did not stand for business. First time, “Dice and Dice” invited “Futura2000“, and We became friends right away. He drew me the alien with penis as special one. I took Futura2000 to the party of KOGAL [Laughs]. I told them that I can show you the real Japan and I took them the place that the other Japanese people do not take them. like karaoke very often. I was taking frequent Karaoke which was discriminated at that time.

URAHARA is to pick up an American culture, but we adjust it to Japanese culture very well. They adjust size down or size up or change some detail part is better for Japanese. I think that such editing ability is very high level, that is a good point of Japan. I often talk about a difference between Asia and Japan, in my opinion, other countries such as China and Korean can make the copy well but they can’t create much further. But Japan, we are able to create further and further. At that time in URAHARA, there were many cultures like hip-pop and skaters and eventually the URAHARA culture is the best place of mix cultures. After all, I think Buddhist country of Japan could be accept all and best all, the Buddhist’s mind was there.

 

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