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YASUMASA YONEHARA

YASUMASA YONEHARA

June 3, 2017

Since then, Takarajima became a news magazine, like magazines are going to lose the culture and just have news. That’s not the “smart” people like me know. I’m not the last OG. [Laughs]

Million Publishing told me they wanted to make a high school girl magazine and I thought it would be really interesting if I was handling these bad girls I knew that would come to be known as kogals. I thought so. That magazine became “egg.” So I was in charge of high school girls and did that for two years and it was going well and it went from bi-monthly to monthly and suddenly the publisher said, “Isn’t it about time for you to go over to the letterpress?” trying to get rid of me. So, I brought an idea to Shinchosha Publishing and made a magazine called “Aufoto (Out of Photographers).” egg used kogal pictures as self intros so I thought it’d be an amazing self intro book if I got photos from people all over the country. I think I wanted to do something like Instagram. If you look at it now it’s basically Instagram. We put out 13 volumes but every time we received so many photos, like about 30,000. It was published quarterly for about three and a half years from 1997 to 2001.

When I was working on a project having fashion photographers take dirty pictures for the “NoWoN” magazine, a photographer named Keisuke Naito talked to me about a project called “chinkame” and I got involved with that. It would definitely work, I was sure dirty pics framed fashionably would be good, so I wanted to make a trendy erotic magazine and drew up a plan and took it to Takarajima. That was “smart girls.” From that I put out two photo collection volumes. And, it’s really terrible, it was good and selling well and then the publishing company starts with, “Isn’t it about time you…” I had huge fights with the guy in charge and was told, “We don’t need culture.” “Just put in what sales.” he said. I wanted to make it a cultural book, so I put interviews in the middle and put music information in it. When I did, it wasn’t needed so just make erotic pages. At the time, I think other publishers were like that. It’s like magazine are going to lose their culture and just have information. That’s not the “smart” people like me know. I’m not the last orgy. [Laughs]

In Japan, it looks like the under-ground but they are just office workers and they just act like that. I thought there might be not under-ground culture here in Japan.

I like the outsiders, who are not belongs to the specific society so I like the glam rock and NY punk and London punk and so on. That is not just major, that became bigger and bigger as the under-ground. But in Japan, it looks like the under-ground but they are just office workers and they just act like that. I thought there might not be under-ground culture here in Japan.

 

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