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KIICHIRO KURATA / UNRIVALED / LET IT RIDE Item related to KIICHIRO KURATA

KIICHIRO KURATA
UNRIVALED / LET IT RIDE

August 21, 2017

The concept of style is a bit vague, I think it can change depending on your point of view. For example there are people that might think my style is cool and people that think my style is bad so how do you perceive that?

The first thing I made for Unrivaled was a reversible nylon jacket with batting. It had a detachable hood, there were a lot of 2-ways and 3-ways, I guess I liked clothes like that. I’m aware of fine details but I usually don’t like them. The concept of style is a bit vague, I think it can change depending on your point of view. For example there are people that might think my style is cool and people that think my style is bad so how do you perceive that? Generally, everybody says this person is cool, he’s got style but, for me, I don’t end up there. But of course, when it comes to clothes, people gotta wear them, it’s customers that are gonna judge. I’m happy if the customers that buy my stuff think it’s good.

I think a shifting sense of style is important. Since I’m never really satisfied, I think I’ll keep doing this job forever.

I don’t wanna put out the same stuff every season. I think I need to satisfy myself each season so I do always do detailed updates. What’s good at the stage when you’re making it, after some time passes you go, it was awesome that I did this, that kind of feeling always comes out. I think it’s wrong if what you say and what you do are different, I think it’s obvious that your way of thinking changes if you don’t at least change the core. I think a shifting sense of style is important. Since I’m never really satisfied, I think I’ll keep doing this job forever.

Making stuff and doing business together, I think they’re the exact opposite. I’m not a business person, I’m just making clothes.

I didn’t think about much in the 90’s. [Laughs] I guess you could say it was my genuine creativity coming out but I was just doing it to keep having fun. But there was a sense of danger, I knew I had to keep on going like that. So, I always thought so but it’s really difficult to balance the business side with the creative side. It’s just me now so I gotta do it, honestly it would be best if they were separate. Making stuff and doing business together, I think they’re the exact opposite. I’m not a business person, I’m just making clothes.

*Ura-Hara:
Ura-Harajuku, commonly known as Ura-Hara. From Jingumae to Sendagaya in Shibuya-ku, Tokyo, including Harajuku Street and the Shibuya River pedestrian street (usually called Cat Street). Known as Ura-Hara. Known for Hiroshi Fujihara’s Goodenough, Nigo’s A Bathing Ape, and Undercover opened by Jun Takahashi.

*TSUBAKIHOUSE:
A disco night club in the 80’s. From London Night to Rockabilly Nite, the top DJ groups spun unbelievably high quality music. High class people from all walks of life such as Takeo Kikuchi, Kazuo Miyake, Hitomi Okawa, Ryuichi Sakamoto, Tatsuya Moriyama, Yasushi Machida, and Hiroto Komoto gathered there. Tsubaki House is famous for stories such as a live painting by Keith Haring and Stray Cats first live show in Japan.

*MIW:
Made in World was a mixed brand boutique in Shibuya and Harajuku. They handled brands such as Goodenough, Soph, Uniform Experience, GDC, Corefighter, and Cootie.

*ELT:
Opened in Shibuya in 1993. Started the original brand, Let It Ride at the same time. Supported Tokyo’s street scene and known for employing Jun Murakami (actor) in the 2010’s.

*EM:
A mixed brand boutique that was on the second floor of Namikibashi. They mainly dealt in import goods from the US and Europe back before there was Ralph Lauren or Gap in Japan.

*Ken Sadomura:
From Fukuoka, born in 1966. After graduating from Bunka Fashion College, he worked at EM after leaving Beams, United Arrow, and Londis. When EM closed, he opened the mixed brand boutique ELT and started the original brand, Let it Ride.

*Hiroshi Fujihara:
Started DJing in the in the 80’s and formed Tinnie Punx with Kan Takagi. Provided musical compositions to UA, Kyoko Koizumi, and Fujii Fumiya as a producer and song writer. Collaborated with Levi’s and Nike.

*sk8thing:
Handled graphics for various street brands. Started C.E. in 2012.The most important shadow supporter of Tokyo street culture.

*Kimihisa Senju:
Handled Swipe on the Quite and Nexd in the late 90s. Currently doing Risey which he launched in 2012.

 

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