Loading...
YASUMASA YONEHARA

YASUMASA YONEHARA

June 3, 2017

That is crazy you know because we Japanese can’t be a mixed-race model, isn’t it? If that is the major, Conversely, counter culture must come out with the reaction. The Japanese girls can’t come up for air.

In 2005, there was a big boom of mixed race models and many girls wanted to be like a mixed-race model and wanted to know their make-up in magazine issue. That is crazy you know because we Japanese can’t be a mixed-race model, isn’t it? If that is the major, Conversely, counter culture must come out with the reaction. The Japanese girls can’t come up for air. At that time, The producer had same opinion with me. Mr. Akimoto – AKB producer – told me about AKB produce and visual director. I imaged them underground and indie idol. He told me “Please produce the popular one with girls”. Well I wanted to start by audition but you know I was glad that I could do everything I wanted to.

I categorized KOJIHARU- Haruna Kojima- is good for girls and Mariko Shinoda is also good and Atsuko maeda is the center of this team. At that time, there was a Polaroid service but I definitely thought the service is not Polaroid any more, instant camera called CHEKI is coming!! Girls take CHEKI each other. I told AKB team as I told to KOGAL. They are idol but they are all same girls. This is the key points to AKB produce.

If this generation is coming trend, they should do something that matches some generation. Ambiguous thoughts.. You know. And some advertising agency is saying “That’s true!” And They will produce the shop that way.

Talk about Japanese marketing, they sell the products which people know a lot. Everyone knows that. It does not matter who is coming and what people want. Anyway, if young generation gathering, you should put a young one. Typically, Major culture has a rough successful theory. For example, if this generation is coming trend, they should do something that matches some generation. Ambiguous thoughts… You know. And some advertising agency is saying “That’s true!” And They will produce the shop that way. I think that there is no marketing or branding. Coincidentally URAHARA has become popular and a lot of people come. Then you should value why URAHARA-like things are popular, and you have to think about continuing there, it is not so…

They destroy a small shop and build a huge box with a sponsor. That’s good for sales. I call the situation “City becomes local city”. Small Shop was dead and everywhere is same as local city. There is a karaoke-kan and fast food in the building of every city, everywhere. It is already the same whenever we go, It’s like local cities. Even though people came to Harajuku, however, there are no original shops that locate only in Harajuku. In addition, it used to cost cheap rent in Harajuku before but not anymore. URAHARA is just though. Now Individual shop can’t rent a space in Harajuku. So many buildings are built more and more, there are only products what everyone knows.

 

Latest Issue